Mindful consumption is the most powerful action an individual can take to attain personal freedom and wellbeing whilst simultaneously combatting climate change.
Our Why
We envision a Prolific Age: A world where nature thrives alongside human activity; and harmony, creativity and nature are abundant.
We target the traditionally indifferent, guiding them towards sustainable, conscious behaviours for a significant global impact.
Our belief is that mindful consumption not only aids the protection of nature but also offers personal healing and fulfillment. Addressing the urgent problem of excessive consumption, we aim to ensure nature prevails in abundance which in turn ensures humanity’s survival.
Our mission transcends profit; it’s about leaving a lasting legacy and aligning personal freedom and the wellbeing of our planet. Prolific will inspire everyone to help create a new age, the ‘Prolific Age’ where humanity and nature coexist in balance, an age where everyone embraces mindful consumption and a deep connection with nature - for a creative, peaceful, and rejuvenated world.
“We cannot take, take, take and not expect consequences”
~ Fiona Berkin, Founder, Prolific.
Our What
We envision a future where mindful consumption and sustainable living are not just ideals but a global norm.
Prolific centres around an ecosystem comprising of mindful consumption, personal freedom and the protection of nature. We aim for a balance between the impact of people and economy on our natural resources, allowing nature to rejuvenate whilst simultaneously mitigating climate change.
Consume Wisely
Spend less. Work less.
Personal Freedom
Having more personal time.
Healing emotionally, physically, and spiritually.
Pursuing passion and purpose.
Create.
Share. Give.
Planet’s Future
Nature’s flora and fauna flourishing.
Humans living in unity and loving one another.
"The choices we make about what we eat, buy, and wear affect everything."
~ Sylvia Earle
Our How
Prolific’s aim is to revolutionise consumption habits by leveraging the power of digital storytelling and social media.
"We don't need a handful of people doing zero waste perfectly. We need millions of people doing it imperfectly."
~ Anne Marie Bonneau
Fiona Berkin
Founder, Prolific.
Inspired by a vision of a world with abundant nature and harmonious human existence, my life’s purpose is to promote mindful consumption as a key to personal freedom and environmental preservation. Embracing mindful consumption practices can contribute significantly to individual well-being and the planet's health.
Founder’s Dream
Prolific Journal
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Get in Touch
Ready to align with a cause that champions mindful consumption? Connect with Prolific today!
Whether you're looking to partner with us or simply chat about potential collaborations, we're here to forge pathways that lead to a sustainable future. Reach out to us, and let's make the Prolific Age a reality, together.